The North Face
Born in the City by the Bay and taken around the world and back, high-quality gear from The North Face sets the bar high for eager explorers with a thing for comfort. With an origin story that began in the heyday of the hippy movement in the heart of California’s thriving Bay Area, The North Face continues producing high-end technical mountaineering gear for wayward travelers.
The brand developed a flattering reputation while developing a loyal following, and began sponsoring bold outdoor athletes and explorers passionate about experiencing the sights and sounds of uncharted regions around the world. Appropriately named after the unrelenting conditions found on the most treacherous side of a mountain, The North Face naturally grew to develop snowsports gear for avid adventurers on the ski resort and beyond. The brand rapidly grew throughout the 1990’s and well into the 2000’s, introducing performance apparel and gear that thrives in virtually every environment. Catering to athletes and explorers of every kind, The North Face provides the very best in fit and function for the entirety of its dedicated base.
The mantra of the brand shines through each and every piece that they produce, encouraging those who wear the gear to pursue the journey as the reward. Featuring an all-encompassing inventory that caters to those in the city as well as on the mountain, The North Face stays true to their roots by casually reminding you to Never Stop Exploring.
