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Reef Sandals

Surfers from the start, and always at heart, Reef draws influences from the world around them to bring you the most comfortable and stylish beach and surfwear. Reef designs and creates innovative and authentic products that are intended to nurture the unbelievably fortunate lifestyle that surrounds surfing. Best known for their stylish, yet durable, sandals, Reef is also the producer of a vast array of beach and casual attire for guys and girls with an active lifestyle.

Obsessed with everything surf related and completely submerged in the world surrounding boards and waves, Fernando and Santiago Aguerre, brothers from Argentina, introduced their version of a high quality sandal to their friends. Quickly they realized that they had an amazing product that would change beach footwear forever. It was during the ‘80s that the combination of their special sandals, hard work, and unique marketing ideas resulted in the beginning of a new era in the surf industry. Reef rapidly began separating themselves from other surf companies and had soon built a #1 sandal brand. It wasn’t until the mid ‘00s that Reef also launched their successful swim and casual apparel for men and women.

If Reef is known for something other than sandals, it is definitely their ongoing marketing campaign that features Miss Reef. Inspired by the stunning women that line South American beaches, Fernando and Santiago came up with the idea for some controversial ads. After some convincing of the magazines to run them, people became intrigued by the faceless beauties and since then, Miss Reef has developed into a global icon and remains a crucial component to Reef’s success.

Reef sandals are known across the map for plenty of good reasons. Feet will fall in love with the molded EVA soles and super soft textile lining found on the men’s Reef Playa Negra and Awol Sandals. Ladies can get their feet in the Reef Sandy Sandals, which is one of the most popular models due to the anatomical arch support and fresh look. The Reef Sweetwater Sandals keep the girls looking good too, while supporting environmental protection as part of Reef’s Redemption Series. No matter what pair you choose, it’s impossible to go wrong.

Your feet aren’t the only part of your body Reef unloads style upon. They also take care of the only other thing you should probably be wearing at the beach. Any dudes interested in ultimate stretch material, crazy comfortable waistbands, and dominant prints need to check out the Reef Table Top and Whithinwhirl Boardshorts. Machu Picchu might not be anywhere near an ocean, but that doesn’t mean women won’t look stunning in the Inca Trail Bikini.

Reef has never failed to blend the cool, laid back attitude of the beach with their commitment to promoting and nurturing the way of life that follows. The core of their brand thrives on revolutionary design and a bona fide love for life. Show your life some love with Reef.

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