With more and more people trading their twin planks for a solo stick, snowboarding was enjoying its popularity as the cool kid on the mountain near the turn of the millennium and skiing was on the decline. The sport needed something drastic to happen in order to recapture its previous glory. Skiing needed Armada. Hatched from the minds of some of the best skiers this side of Jupiter, Armada was born to take back the reigns and steer skiing towards a brave new world.

In 2002, ski pros Tanner Hall, JP Auclair, and a few other studs came together with photographer Chris O’Connell to create a company so focused on its product, other companies find it tough to keep up. Being truly rider owned and operated has allowed Armada Skis to produce gear that’s cutting and shaping the edge of the sport. Driven by athletes who know what they need for success, obsessed with design, and priding themselves on being technologically superior, Armada skis now distributes industry-leading skis, poles, outerwear, and related soft goods to 40 countries across the world. Based out of Costa Mesa, California, but with headquarters also in Switzerland, Armada has a global feel for progression.

Armada’s dedication to that progression is easily identifiable in their skis. The men’s Armada T-Hall skis are inspired by the one and only Tanner Hall, and you know if they can keep up with his shenanigans, they must be an absolute beast. A Hybrid Triple Zone Core and AR50 sidewalls combine to give you a super flexible and cushy ride that’s also mean enough to hold up against all kinds of conditions and abuse. The women’s ARW ski is a true hero of progress in and of itself. A trifecta of fiberglass laminates combine to deliver the perfect amount of flex and rigidity. They say perfection is impossible to attain, but at Armada, it just so happens that perfection is the only thing worth striving towards.

When it comes to their technical ski clothing, Armada has struck the perfect balance of comfort, functionality, and style. The men’s Armada Beacon jacket and Departure jacket feature MegaRex fabric and the SuperFlo Lining System for ultimate dryness and breathability. For the ladies, the Kindle and Ino coats are both cranking it up to the next level with a comfortable, stylish look that sacrifices none of the insane waterproofing and warmth that Armada is known for.

Cozier than your pjs, Armada ski pants are the uncompromising ultimate defense against rain, wind, and snow. For the guys, the Torque and Bleed pants deliver unparalleled protection, courtesy of the most innovative materials on the market. The women's Armada Astra ski pant and the Decker snowboard pants leave nothing to be desired with features galore to keep you shred ready.

As a family of skiers, artists, and engineers, Armada skis is defining innovation throughout the industry. Their unrelenting dedication to producing the best gear a skier can dream of ensures unmatched quality. Catch a glimpse of tomorrow, as Armada is what skiing is destined to become.