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About APO

Never submit to mediocrity. APO produces skis and snowboards that put the fun back into riding so that no day on the mountain goes without epic proportions of good times. With more than 30 years of experience producing all kinds of planks that totally rip snow, APO is known far and wide for their graphic creativity and a stellar team of riders who drive the brand. APO has refused to conform since the beginning and their continued resistance to conformity has secured them a place as an industry leader. Their full dedication to promoting the fun that surrounds skiing and snowboarding is unwavering and APO’s love of the sports, paired with their quality of work, has earned them undeniable credibility.

Born in Grenoble, France, Regis Rolland descended upon our world in 1960 and took up skiing as soon as his legs allowed. By the time he turned 17, he was recruited to become a member of the French ski squad. Having lived his entire life immersed in the ski world, Rolland began filming his highly successful “Apocalypse Snow” trilogy in 1983. He designed his very first prototype to use during filming. After his films earned huge praises, Regis started spending more time designing and creating boards. After many years, business endeavors and powder days, APO also launched their original skis. Now, backed by names like Sammy Carlson and Sage Kotsenburg, APO has established themselves as a true force in the snow.

APO skis come in a plethora of models to satisfy any and all thirsts on the mountain including powder skis, park & pipe skis and twin tip skis. Whether you like to get it done in the park or in the powder packed backcountry, APO produces the kind of ski that induces massive amounts of fun. APO park and pipe skis like the APO Sammy C Pro Ski are dedicated to slaughtering any and all features. Built lightweight, the Sammy C is loaded with pop and responsiveness, which equates to a jibby ski that is all about nothing but good times.

Some skiers prefer to see the entire mountain as their park, and that is why the APO Rocko Ski exists. The whole hill transforms before your eyes as soon as you step into APO skis like these. Symmetrically shaped and rockered at the tip and tails, the Rocko lets you unload gnarly slashes at splitting speeds and float the fluffy stuff with ease. This all-mountain freestyle ski has been reinforced for maximized durability and stability.

When you step into anything with the APO name on it, you are punching your ticket for session full of fun. Thanks to one of the best fan bases, a history filled with quality and a future overflowing with innovation, APO is committed to ensuring that you have the best time possible in the snow.

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