Volcom

Embodying the creative and independent spirit of youth culture, Volcom was founded on innovation and liberation. They attain success through experimentation and dedication to produce clothing and accessories that the entire action sports industry has come to respect.

Volcom began in 1991, where any good idea does, on a chairlift at Tahoe during a massive dumping of snow. The scheme for a clothing company with an attitude of “youth against establishment” echoes the sentiments of a time when board sports were looked down on, LA was rioting, and bands like Nirvana and Pearl Jam reigned supreme. After a couple rough years of minimal sales but lots of hyping, Volcom finally burst onto the scene and has forever since been an influential presence.

Their varied product lines enable active young people, with an eye for style, to stay decked out in the highest quality gear no matter what the activity of choice. Volcom flexes their superiority on the mountain every winter with outerwear that dominates whatever the weather throws your way. The One4Zero Jacket and the Metro Cargo Snowboard Pant both feature V-Science materials and keep guys dry and fly without unleashing havoc on the wallets. When the ladies throw on the Ayers Insulated Jacket and the Eiffel Gore-Tex Pant they are treated to a warmth and dryness previously unknown to womankind.

Perhaps the slashing you like to do is more of the ocean variety. Not a problem, because Volcom designs and builds some of the top surf gear on the market. The super flexible Dingo Annihilator Boardshort keeps you comfortable whether you find yourself deep in the tube or getting a little too friendly with the reef. Think all rashguards are the same? Think again, because the Volcom Glued Stone Rashguard Jacket epitomizes the innovative edge Volcom spins into each of their products.

Now, there is no rule that states a man can’t wear a dress, but if we are all being honest with ourselves, girls just do it better. It isn’t difficult to make Volcom dresses like the Evo Hi-Lo Dress look good. In fact, they might even do you a few favors with their stylish look, comfortable fit, and no apologies sass. Pair up a dress with the Volcom Funday Tote and consider yourself good to go.

Through the crazy beginnings and the important maturation stages that have led Volcom to become the industry leader that they are today, they have never forgotten to stay true to their roots. As they continue to break all the rules in the sportswear and extreme sports arena, Volcom invites you to embrace the same passion, creativity and enthusiasm for life that flows through everything they touch.