Sanuk is the Thai word for pursuit of happiness. It is not only their name, it speaks to their approach to business and life. Their logo is the little gumby-like icon that can be called Happy U. U is somebody you might know. He wasn't always happy, but having escaped from the clutches of mainstream life, he is free to be the irreverent symbol of Sanuk. If you look around you'll see him in fairly outragous situations whether it be on product on in Sanuk's marketing. If you look really deep, you might catch some glimpse of yourself. Practise your zen out in the bush.