When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. Turns out it was a great move. Roxy took off and stands today with a line of soft and hard goods, with great style and function, for surfer girls everywhere.
This too-cute snow suit