Surfers from the start, and always at heart, Reef draws influences from the
world around them to bring you the most comfortable and stylish beach and surfwear.
Reef designs and
creates innovative and authentic products that are intended to nurture the unbelievably
fortunate lifestyle that surrounds surfing. Best known for their stylish, yet
durable, sandals, Reef is also the producer of a vast array of beach and casual
attire for guys and girls with an active lifestyle.
Obsessed with everything surf related and completely submerged in the world
surrounding boards and waves, Fernando and Santiago Aguerre, brothers from Argentina,
introduced their version of a high quality sandal to their friends. Quickly
they realized that they had an amazing product that would change beach footwear
forever. It was during the ‘80s that the combination of their special
sandals, hard work, and unique marketing ideas resulted in the beginning of
a new era in the surf industry. Reef
rapidly began separating themselves from other surf companies and had soon built
a #1 sandal brand. It wasn’t until the mid ‘00s that Reef also launched
their successful swim and casual apparel for men and women.
If Reef is known for something other than sandals, it is definitely their ongoing
marketing campaign that features Miss Reef. Inspired by the stunning women that
line South American beaches, Fernando and Santiago came up with the idea for
some controversial ads. After some convincing of the magazines to run them,
people became intrigued by the faceless beauties and since then, Miss Reef has
developed into a global icon and remains a crucial component to Reef’s
Reef sandals are known across the map for plenty of good reasons. Feet will
fall in love with the molded EVA soles and super soft textile lining found on
the men’s Reef Playa Negra and Awol Sandals. Ladies can get their feet in the
Sandy Sandals, which is one of the most popular models due to the
anatomical arch support and fresh look. The Reef Sweetwater Sandals keep the
girls looking good too, while supporting environmental protection as part of
Reef’s Redemption Series. No matter what pair you choose, it’s impossible
to go wrong.
Your feet aren’t the only part of your body Reef
unloads style upon. They also take care of the only other thing you should probably
be wearing at the beach. Any dudes interested in ultimate stretch material,
crazy comfortable waistbands, and dominant prints need to check out the Reef
Table Top and Whithinwhirl Boardshorts. Machu Picchu might not
be anywhere near an ocean, but that doesn’t mean women won’t look
stunning in the Inca Trail Bikini.
Reef has never failed to blend the cool, laid back attitude of the beach with
their commitment to promoting and nurturing the way of life that follows. The
core of their brand thrives on revolutionary design and a bona fide love for
life. Show your life some love with Reef.