What started in 1957 with Yvon Chouinard making and selling climbing pitons out of the back of his car has transformed into one of the most technologically driven, environmentally minded outdoor companies in the world. Patagonia is named after a rugged and stunningly beautiful place surrounding the Andes Mountains in Southern Argentina and Chile that would be daunting if it wasn’t so breathtaking. This company creates the clothes needed for success here and anywhere else you dare take them.

Chouinard traveled the States for years, making pitons and seeking out adventure. By 1970 his company, Chouinard Equipment, had become the biggest supplier of climbing gear in the country. Two years later, they had erupted onto the clothing scene, but wanted to keep the climbing and clothing lines separate, and that is when Patagonia was born.

Today, Patagonia surges forward, powered by a fusion of innovation, quality, and a love for the outdoors. Leading the charge is the Men’s Primo Down Jacket. This masterpiece of outerwear features an insane 20k waterproof and breathability rating with fully customizable tech and style options, while keeping you toasty inside a 700 fill goose down chamber of warmth. Go anywhere and do anything with complete disregard for the weather because the Primo Down Jacket knows no boundaries.

Patagonia has a fully stocked down arsenal when it comes to doing battle with the cold. The Down Sweater is one of the most popular weapons as it packs an 800 fill goose down inside with a polyester anti-rip shell that shrugs of water like nobody’s business. Ladies can get maximum warmth with the head to knee experience provided by the Downtown Loft Parka. This lovely little number says no to the rain with the Deluge durable water repellent and leaves the cold standing all lonesome on the curb with a premium European 800 fill goose down.

The fleece based jackets from Patagonia are well known for their do-it-all abilities as both the R1 and R2 series jackets are made from recycled polyester fleece that not only retains heat, but also maintains breathability. While each of Patagonia’s products echo their dedication to environmental sustainability, the women’s Slopestyle Hoody Fleece waves the banner for The Common Threads Garment Recycling Program, which is the latest step forward taken in environmental innovation.

Patagonia truly understands that a love of nature requires partaking in the effort to save all that is wild and beautiful in this world. Their very reason for existing is to create the best product, cause no harm, and utilize business to encourage, inspire, and implement answers to environmental crisis. By becoming a user of Patagonia gear, not only are you gaining as advantage by getting your hands on the most progressive products on the market, but you are also becoming part of the solution the Earth desperately needs.