The Obey campaign highlights self-empowerment and the clothing design reflects
this cultural movement. The unique designs are inspired by the classic military
appearance combined with the urbanity of the skateboard culture. A good example
of this design is the Obey Good Times Chino Pants offering an urban style of simplicity
that can carry you through each day of the week. These pants can be dressed up
with the right shirt or kept in casual mode. The utilitarian look is back with
ample pocket at front and two welt pockets at back. The signature tag on the back
right pocket marks them in the genre of Obey.
The Obey unique design features are alive in the Obey Varsity Jacket with its
two tone faux leather shell and integrated fleece Hoodie liner; you do not need
to be an athlete to wear this jacket but you will be a champion when walking down
the street or riding the terrain in this durable and protective jacket.
The apparel line is comprehensive for men as well as women. This complete line
of Obey Shorts covers the gambit of gender differences. The men’s shorts
span the slim fit as well as the regular fit with plenty of pockets along with
eye-catching prints that propagate the Obey design ideals of simplicity wrapped
in the strength of purpose.
On the female side the Obey line of shorts reflect the feminine quality of gentleness
and stamina joined together in harmony. The female fortitude shines through the
Obey designs. A good example of this style is the Obey Stevie Shorts for women.
This mid rise, well fitted crochet lace short says it all with the additional
offset of the coordinating lace valance along the leg opening. Variety is the
spice of life and the Leather and Lace Shortie Short are an interesting diversion
from the Stevie Shorts. These short takes the gentle and morph it into heavily
bleached denim that has been sandblasted to perfection. The crochet lace patches
are set behind the stylish holes contributing to the strength of the feminine
resonating in these shorts, which is true of the complete line of Obey Shorts
Obey is about questioning your surroundings and taking a deep looking into the
purpose of life. The team at Obey knows how to pull together style and function
in a way that makes sense.