If you're a guide in the backcountry, other people's lives can depend on the gear that you choose. That's why, in 1995, when G3 started making avalanche probes, they decided to hold every item they made to a higher standard. Once we'd set this standard, the name of our new company became obvious: Genuine Guide Gear. It’s not just a name. It is a badge that every item we produce must earn the right to wear.