Electric

Like a bolt of pure energy from above, Electric crashed onto the scene in 2000, and has been producing premium goggles, sunglasses, and accessories ever since. Defined by their roots, which are buried in a flavorful mixture of action sports, style, and music, Electric energizes any scene with their powerful volt logo. That symbol stands for an active brand that revolutionizes the market with innovative products that boast unparalleled performance while reflecting an attitude entrenched in a fresh young culture.

Buddies Bruce Beach, Kip Arnette, and Mike Carter built Electric into the optical behemoth it is today beginning in San Clemente, California. These guys desired to create not just a product, but an entire company they could take pride in while having fun doing what they love. Sure enough, thanks to their commitment to excellence and dedication to quality, Electric had released full lines of shades, goggles, and apparel within their first year. Now, backed by a team of surf and snow professionals who help shape and direct the design of gear for optimum performance, Electric is ripping through the competition with lightening quick efficiency and authority.

Flagship products like the EG1 Snow Goggle are at the front of the pack for a reason. As a goggle that sets the standard for a do-it-all piece of eyewear, the EG1 features an ergonomic mold injected thermo-plastic urethane frame that is supported by specially contoured triple layer face foam. Taking things to the next level are the EG2 goggles. With 100% UV protection in the oversized lens and a refusal to fog, visibility will always be pristine as you take it all in so you can take it all on.

Creatively blended style and functionality are impossible to ignore when it comes to Electric sunglasses. The men’s Knoxville sunglasses are the epitome of attractive design that features a lightweight toughness that only Electric can provide. A vintage look and pristine vision accent the women’s VOL sunglasses as they stand up to all sorts of abuse with intense UV protection.

Your face isn’t the only thing that can be decked out with the bolt. In fact, Electric can fill out your entire wardrobe with slick pieces of thread that bring all the comfort and good looks you could ever ask for. Variety is the last thing you’ll have to worry about as clothing like the Lark Tank Top and the Big Volt SS Tee. Stay warm and on top of your game in the Cursive Pullover or Beggar Jacket. Top it all off with the Electric NE MLE Snap Back Hat, and you will be one good looking force of nature.

Flexing high voltage style and a storm of performance features, Electric shreds the limits in optical action gear. Backed by a passion for perfection and an insatiable taste for fun, you can catch a glimpse of the future any time you choose Electric.