On a mission to be the leading eyewear brand in the active lifestyle market,
Dragon supports everyone from the top athletes to the casual weekend warrior with
superior optical solutions. Still holding true to that goal, this brand uses it
as a driving force to achieve success and build a heritage of producing high quality
sunglasses, goggles and accessories. By fusing today’s most impressive materials
with tomorrow’s most advanced innovations, Dragon has taken flight and their
only acceptable landing place is at the very top of the industry.
It was a garage based in Capo Beach, California that witnessed the original creations
by Dragon founder Will Howard. The year was 1993 and Howard wanted to build a
company that would encompass his extreme passions for action sports like snowboarding,
surfing and dirt bike riding. It was important to him to always remain connected
with customers no matter how crazy things got, so he promised to make that a priority
from the beginning. Howard’s knowledge and enthusiasm led him to quickly
develop the first pair of Dragon sunglasses, which he started distributing at
local surf shops. Soon the popularity of those shades boomed and he was able to
expand to international markets so that the world could enjoy the pristine performance
of Dragon eyewear.
While Dragon was expanding their reach, they also started developing more product
categories. It wasn’t long before Dragon snow goggles became some of the
most functional hunk of optics on the hill. They teamed up with riders like Jamie
Lynn to create snowboarder inspired models that never fail to push the limits
of the sport. Revolutionizing the snow world with some of the most sought after
styles in the market has come naturally to Dragon, because rider feedback is their
most cherished tool when crafting the kind of products that inspire true progression.
One session with a piece like the Dragon DX Snow Goggles CO and it is impossible
to deny the amount of quality pumped in on the regular. A micro fleece lining,
anti-fog lenses, 100% UV protection and helmet compatibility all come standard
so that you can challenge the realm of possibilities every time you hit the mountain.
Somehow it gets even sweeter with the Dragon APXS Snow Goggles. The eye-snatching
design and sleek style aren’t the only components working overtime in this
model, because the functionality and performance is always coming in seriously
Through all of the success, Dragon has never swayed from their roots that reach
back to that garage in California. Original surf and snow team riders remain on
the roster to this day while other high powered athletes have jumped onboard along
the way. If you desire to experience performance like no other, hook yourself
up with eyewear from Dragon and truly soar.