The way of life for the rural Fijian is a delightful blend of carefree outdoor existence. Life is colorful, relaxed, simple and mellow. In essence, life is good. This propensity for living life well is what Bula is all about. What began as a vacation to Fiji over twenty years ago has sinced evolved into a brand philosophy. At Bula everything revolves around living "the good life." From Bula's Green Collection, a wool beanie infused with soft alpaca wool.