One mountain. One board. Unity with respect for the power of individuals to define and create for themselves. Definition of your life through snowboarding. These are the things Bonfire believes in. It is also their belief that there really is no such thing we like to call “bad weather”, but only bad clothes. This has been, and always will be, the vision of Bonfire founder Brad Steward. It was in 1989, tucked inside the shadow of Mt. Hood, that Brad realized another vision, and began the fight against bad clothing. Bonfire was born.

Bonfire’s intense dedication to quality materials is unmatched. The process by which they develop their outerwear is unparalleled. They also know that all the science and technology in the world doesn’t assure the perfect product. That is why Bonfire gear is put through the most rigorous of testing to guarantee flawlessness. For items like the men’s Ballistic Pants, a team of 30 riders is assembled to push the limits for 100 days in 700 inches of snow and rain. Only then, can success be declared. The Ballistic Pants, with its incredible 20k waterproofing, 15k breathability and cozy fleece lining, will rise to any occasion.

So we know Bonfire stuff performs like a champ, but that’s not all there is to it. It’s a fact that while tearing it up you have to look good too. Not a problem. Just ask the women’s Heavenly Pants. Like a little piece of paradise, these pants fit perfectly in all the right places with a tailored design. Made with a stretch satin twill weave, lined with Lite fleece, and insulated by 60g at the seat and knee, looking good also feels pretty amazing as well. With Bonfire attire, all you’ve got to worry about is your shred style, because with this snowboard clothing, it’s impossible to stop looking fly.

Durability and customization are some other important attributes that Bonfire showcases its belief in with the men’s Tanner and Mt. Hood jackets. After all, how good is your snowboard gear if it is only lasting you a single season? Bonfire inspires products that are not only in it for the long haul, but also customizable to suit your specific needs. The Tanner and Mt. Hood feature pant compatibility, pit vents, adjustable hoods, and removable powder skirts so your jacket can take care of everything your heart desires.

The Echo and Astro women’s jackets exhibit the comfort found throughout Bonfire apparel. A soft rib collar, critically taped seams, Mystic heat pockets, and ninja cuffs all come together to create coziness through innovation.

It has been over two decades now that a revolution has been in the works. Portland, OR is the place where Bonfire has been spreading the word, and the way, for snowboarding apparel to take the sport to the next level. Oh mythic bad weather, meet your match, Bonfire!