Speaking of the journey, it just so happens to be the destination of the Amuse Society founders. Brimming with confidence and a free spirited entrepreneurial edge, long-time buddies Summer Rapp and Mandy Fry teamed up to create Amuse Society. This creative vision is the product of industry leading females coming together to express themselves and create clothing that is unique and inspirational. Amuse Society women’s apparel is a gorgeous contradiction of rock n roll and bohemian, tough and pretty, wild and chill. The original Amuse Society collection is so beyond fresh that it just launched in the spring of 2015.
So who makes up this collective of driven women that power the Amuse Society brand? You’ve got all sorts of players like actress and comedian Emily Formentini, pro kitesurfer Gretta Kruesi, jewelery designer Sanaz Almassi, and model Joanna Halpin. There are others, too, that get in on the action and sculpt this company such as photographer Kayla Varley, magazine editor Vivianne Lapointe, and DJ C.C. Sheffield. Each brings a unique perspective and passion to the team, and that’s what makes this brand so special.
What exactly is beach chic? Its Amuse Society women’s pants like the Phoenix. Light and flowy, this pair if comfortable, flirty, sheer, and just straight up dazzling to help you pull off that gypsy silhouette look. How about something a little shorter? The Amuse Society Crossroad Denim Shorts are THE pair. Classic, rugged, playful, and well, perfect, these Amuse Society women’s shorts will easily establish themselves as your go-to sunny weather set. Ready to step your dress game up? The Amuse Society Next Level Dress is all kinds of rad. Vintage inspired and made from 100% modal material, there is no piece more stunning in the sunshine. Looking for the ideal beach top? Pieces like the Amuse Society Alyssa Sweater sum up the brand pretty well. And of course, how could a beach clothing company like this not do a bang up job on the women’s swimsuit scene? Take your pick of slices like the Amuse Society Frankie Stripe Swim Top, Stella Mud Triangle Swim Top, Talulah Crochet Boy Cut Swim Bottoms, or the Scout Stripe High Rise Swim Bottoms to complete a flawless beachside look.
Amuse Society is an absolute muse when it comes to women’s clothing that belongs on and around the beach. Check this brand out, and if your lifestyle reflects theirs, you’ve found yourself a nonstop source of style and inspiration.