IvyBlock® is a safe, effective, non-allergenic over-the-counter lotion that really works, really well. And, it’s as simple to use as sunblock. Just rub it on your skin before you go outdoors and you’re protected for hours. The secret ingredient? It’s Bentoquatam, a patented substance that actually absorbs urushiol—the incredibly irritating oil that’s the most common cause of allergic contact dermatitis in America—before it irritates the skin. So this summer (and spring, fall and winter since poison plants are active year-round) instead of stocking up on scrubs and treatments that are all washed up by comparison, use the only truly proven pre-exposure preventative against poison oak, ivy and sumac rash—IvyBlock. And for total control, add IvyBlock Complete™ kit to your medicine cabinet to help eliminate all the ugly effects of urushiol. The only FDA-approved product that’s clinically proven to help prevent poison oak, ivy and sumac rashes before they start.